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As the name suggests, Momentum is a place of constant movement and energy.They started out as a small life insurance company, owned by Avbob, in 1966. After a few mergers and the usual acquisitions, they now form part of the First Rand Group, one of the largest financial institutions in South Africa. As a wholly owned subsidiary of the First Rand Group, they are responsible for all the insurance and multimanagement activities of the group.